Is it possible to carry a Red Bull while practicing radical sports without spilling the drink out? We don't know, but we created a new MODALITY where athletes will have some fun trying! On a GoPro  Steady Cam, we'll mount a can of Red Bull and invite athletes to try to do epic tricks without spilling the drink (good luck!).
Side Project
Role: concept; copy; art direction
IT'S A LONG TO THE TOP IF YOU WANNA GO N' SCROLL ♪ (for non ac/dc fans: back to top)